The Mirrorside

BeYou Health Bar: A poster ad project during Professor Key’s ARTT498A Independent Study course at UMDCP for a fictional company.

Official Brief: “BeYou is the most exciting and disruptive health bar to hit the health food market this year. Its main target audience is ‘millennial women on the move’. Think active, vibrant, fun, social, bright colors, expressive patterns, bold typography and clear brand messaging.“

Target Audience: Upper-middle class millennial women.

Theme: Utilizing three shades of green to emphasize health and swooping broad letter strokes to capture fluid movement.

Slogan: “Be Complete; all the energy needed for the day.“

Design Sizes: 8.5×7 inches (logo), 6.4×2 inches (health bars), and 8.5×11 inches (posters).