The Mirrorside

Leafy Fresh: A project during Professor Key’s ARTT498 Advanced Graphic Design course at UMDCP.

Official Brief: “‘Leafy Fresh’ is a takeaway and delivery service specializing in vegan delicacies with fresh, locally-sourced, organic produce. They are looking for a logo that reflects what the company is about. Being a family-run, small business, with all meals made by hand in small batches, they want their logo to have the same natural, wholesome feel.“

Target Audience: Online food shoppers, specifically vegans.

Theme: Healthy, simplicity, turquoise colors.

Slogan: “Vegan Vitality“